“200”, Aptitude Test
Questions and Answers for Afisa Uhusiano Daraja la II (Public Relations
Officer II) at Air Tanzania Company Limited – ATCL.
ABSTRACT
This document presents 200 designed
multiple-choice questions and answers to prepare candidates for the Afisa
Uhusiano Daraja la II (Public Relations Officer II) position at Air
Tanzania Company Limited (ATCL), reflecting the real structure, difficulty,
and judgment level of Tanzania Public Service aptitude tests and interviews.
The questions cover public relations practice, public service ethics, crisis
and aviation communication, stakeholder management, governance, and
accountability, all within a strong Tanzania public sector and national
airline context. Each question is supported by a clear explanation to build
understanding rather than memorization, helping candidates develop professional
judgment, ethical awareness, and confidence needed to perform well in both
written examinations and oral interviews.
Prepared by: Public Relations Officer II
Compiled by Johnson Yesaya Mgelwa.
A lawyer stationed in Dar-es-salaam.
0628729934.
Date: June 1, 2025
Dear applicants,
This collection of questions and answers
has been prepared to help all of you to understand the key areas tested during
the interview. The goal is to provide a useful, and practical study guide so you
can all perform confidently and fairly in the selection process. I wish you the
best of luck, and may this resource support you in achieving success!
Warm regards,
Johnson Yesaya Mgelwa
For Personal Use by Applicants Preparing
for Afisa Uhusiano Daraja la II (Public Relations Officer II) at Air Tanzania
Company Limited – ATCL.
ALL QUESTIONS ARE COMPILED TOGETHER.
QUESTION 1
Which primary function best distinguishes
public relations from marketing within a national airline company?
A. Promoting ticket sales through
advertising
B. Managing public perception and institutional reputation
C. Conducting market research for route expansion
D. Designing pricing strategies for passengers
Correct Answer: B
Rationale:
Public relations focus on managing relationships, trust, and reputation between
the organization and its stakeholders, including the public, government, media,
and employees. In a national airline like ATCL, PR is concerned with
credibility, transparency, and image management rather than direct sales or
pricing, which fall under marketing and commercial departments.
QUESTION 2
In the event of a flight delay caused by
technical issues, the MOST appropriate initial PR response is to:
A. Avoid public statements until the
issue is fully resolved
B. Shift responsibility to the engineering department
C. Communicate timely, factual, and reassuring information
D. Focus on compensatory offers to passengers
Correct Answer: C
Rationale:
Effective crisis communication requires timely and accurate information that
reassures stakeholders while maintaining transparency. Delaying communication
or shifting blame erodes public trust. Compensation discussions may follow
later, but the immediate PR responsibility is clear, calm, and factual
communication.
QUESTION 3
Which stakeholder group is considered
BOTH internal and critical to airline public relations?
A. Aviation regulators
B. Travel agents
C. Airline employees
D. Media houses
Correct Answer: C
Rationale:
Employees are internal stakeholders who directly influence service delivery,
brand image, and public perception. In aviation, staff interactions with
passengers significantly affect reputation, making internal communication a
core PR responsibility.
QUESTION 4
A Public Relations Officer II at ATCL is
MOST likely required to ensure compliance with:
A. International criminal law
B. Trade union negotiation procedures
C. Personal branding standards
D. Government communication protocols
Correct Answer: D
Rationale:
As a public entity-linked corporation, ATCL operates under government
communication frameworks that regulate how information is released, especially
during sensitive situations. PR officers must align messaging with official
protocols to ensure consistency, legality, and institutional discipline.
QUESTION 5
Which principle BEST supports ethical
public relations practice in the public sector?
A. Persuasion at all costs
B. Selective disclosure of facts
C. Transparency and accountability
D. Aggressive media engagement
Correct Answer: C
Rationale:
Ethical PR in public institutions emphasizes transparency and accountability
because operations are funded or supported by public interest. Selective
disclosure or aggressive persuasion undermines trust and contradicts public
service values.
QUESTION 6
Why is crisis communication particularly
sensitive in the aviation industry?
A. Airlines face intense competition
B. Aviation incidents attract global attention
C. Airline branding is expensive
D. Aircraft operations are highly technical
Correct Answer: B
Rationale:
Aviation incidents rapidly gain international media coverage due to safety
implications and global connectivity. Poor communication can escalate panic,
damage national image, and affect international confidence in the airline and
country.
QUESTION 7
Which document would MOST likely guide a
PR Officer II in managing information confidentiality?
A. Marketing strategy plan
B. Airline operations manual
C. Public Service Code of Ethics
D. Aircraft maintenance logbook
Correct Answer: C
Rationale:
The Public Service Code of Ethics outlines standards of conduct, including
confidentiality, integrity, and responsible information handling. PR officers
must balance transparency with lawful information protection.
QUESTION 8
In public relations measurement, “media
sentiment analysis” primarily assesses:
A. Frequency of press releases
B. Advertising expenditure
C. Tone and perception of coverage
D. Passenger ticket purchasing behavior
Correct Answer: C
Rationale:
Media sentiment analysis evaluates whether coverage is positive, neutral, or
negative, helping organizations understand how messages are received and
perceived by the public rather than how often messages are released.
QUESTION 9
Which communication channel is MOST
appropriate for urgent public announcements by an airline?
A. Internal memo
B. Press release and official social media
C. Annual report
D. Staff notice board
Correct Answer: B
Rationale:
Press releases and verified social media platforms ensure rapid, wide, and
controlled dissemination of information to the public and media, which is
crucial during urgent operational or safety-related announcements.
QUESTION 10
The concept of “two-way symmetrical
communication” in PR emphasizes:
A. One-directional persuasion
B. Organizational silence
C. Image repair strategies
D. Mutual understanding between organization and public
Correct Answer: D
Rationale:
Two-way symmetrical communication involves dialogue, feedback, and adjustment
of organizational behavior based on public response. This approach builds
long-term trust and credibility, especially important for public-facing
institutions like airlines.
QUESTION 11
ATCL experiences a system outage
affecting online bookings nationwide. Technical teams estimate recovery may
take between 2–6 hours. Media outlets demand an immediate timeline. As a PR
Officer II, the BEST response is to:
A. Provide the longest possible estimate
to manage expectations
B. Promise restoration within two hours to calm the public
C. Communicate the issue, steps taken, and commit to updates without fixed
timelines
D. Delay communication until the system is fully restored
Correct Answer: C
Rationale:
Providing transparent information about the problem and response actions
without speculative timelines balances accuracy and reassurance. Fixed promises
without certainty risk credibility damage if unmet, while silence fuels
speculation.
QUESTION 12
An airline PR officer engaging with
international media must be MOST cautious about:
A. Cultural and diplomatic sensitivities
B. Ticket pricing policies
C. Cabin crew schedules
D. Aircraft fueling procedures
Correct Answer: A
Rationale:
International media engagement involves cross-cultural and diplomatic
considerations. Inaccurate or insensitive statements may affect bilateral
relations, national image, and regulatory trust.
QUESTION 13
Which scenario BEST demonstrates
proactive public relations?
A. Responding after public outrage occurs
B. Issuing statements only when instructed
C. Delegating communication to other departments
D. Anticipating public concerns and addressing them early
Correct Answer: D
Rationale:
Proactive PR involves identifying potential issues and communicating in advance
to prevent misinformation or crisis escalation. This approach strengthens
credibility and public confidence.
QUESTION 14
The PRIMARY purpose of a press briefing
by ATCL management is to:
A. Train journalists
B. Control public opinion
C. Promote internal staff morale
D. Provide verified information to the media
Correct Answer: D
Rationale:
Press briefings are structured platforms for sharing accurate, official
information with journalists to ensure consistent and factual public reporting,
especially during sensitive developments.
QUESTION 15
Which body sets global standards that
indirectly influence airline communication practices?
A. African Union
B. World Trade Organization
C. International Civil Aviation Organization (ICAO)
D. International Monetary Fund
Correct Answer: C
Rationale:
ICAO establishes international aviation standards, including safety, security,
and operational protocols, which influence how airlines communicate incidents
and compliance issues globally.
QUESTION 16
In public sector PR, accountability
mainly means:
A. Justifying actions only to management
B. Responding to media pressure
C. Being answerable to the public and authorities
D. Avoiding criticism through silence
Correct Answer: C
Rationale:
Public institutions are accountable to citizens and oversight bodies. PR
officers must ensure truthful communication that reflects institutional
responsibility rather than avoidance or selective disclosure.
QUESTION 17
Which skill is MOST critical for a PR
Officer II during a media interview?
A. Clear, controlled, and consistent
messaging
B. Advanced graphic design skills
C. Technical aviation engineering knowledge
D. Aggressive argumentation
Correct Answer: A
Rationale:
Media interviews require clarity, message discipline, and consistency to avoid
misinterpretation. Aggressive or overly technical responses can confuse or
damage public trust.
QUESTION 18
Why must PR officers coordinate closely
with top management during crises?
A. Management controls media houses
B. Decisions affect institutional liability and policy
C. PR officers lack communication skills
D. Journalists prefer senior officials
Correct Answer: B
Rationale:
Crisis communication often involves legal, operational, and policy
implications. Coordination ensures messages align with official decisions and
do not expose the institution to legal or reputational risk.
QUESTION 19
Which PR tool is MOST effective for
long-term reputation building?
A. Emergency press statements
B. One-time promotional campaigns
C. Consistent stakeholder engagement
D. Crisis denial strategies
Correct Answer: C
Rationale:
Long-term reputation is built through sustained, honest engagement with
stakeholders rather than reactive or short-term communication efforts.
QUESTION 20
In the Tanzanian public service context,
misuse of official information by a PR officer may result in:
A. Internal warning only
B. No consequence if public interest is served
C. Disciplinary and legal action
D. Media clarification request
Correct Answer: C
Rationale:
Public servants are bound by laws, regulations, and codes of conduct.
Unauthorized disclosure can attract disciplinary measures and legal liability
regardless of intent.
QUESTION 21
Which factor MOST influences public trust
in airline communication?
A. Consistency between words and actions
B. Speed without accuracy
C. Frequency of advertisements
D. Popularity on social media
Correct Answer: A
Rationale:
Trust is earned when communication aligns with actual behavior. Inconsistencies
quickly erode credibility, especially in safety-sensitive industries like
aviation.
QUESTION 22
What is the MAIN role of PR in supporting
corporate governance at ATCL?
A. Promoting board members
B. Managing internal conflicts
C. Ensuring transparent information flow
D. Drafting financial statements
Correct Answer: C
Rationale:
PR supports governance by facilitating accurate and transparent communication
between management, stakeholders, regulators, and the public, reinforcing
accountability structures.
QUESTION 23
Which ethical dilemma is MOST common in
public sector public relations?
A. Balancing transparency with
confidentiality
B. Choosing corporate colors
C. Selecting media platforms
D. Designing promotional materials
Correct Answer: A
Rationale:
PR officers must constantly balance the public’s right to know with legal and
security restrictions, making this a recurring ethical challenge in public
institutions.
QUESTION 24
Why is record-keeping important in public
relations operations?
A. It supports auditing, accountability,
and institutional memory
B. It reduces workload for PR officers
C. It replaces verbal communication
D. It improves graphic design quality
Correct Answer: A
Rationale:
Proper documentation ensures traceability of decisions, supports audits,
protects the institution legally, and provides reference for future
communication strategies.
QUESTION 25
Which outcome BEST reflects effective
public relations in a national airline?
A. Increased ticket prices
B. Reduced operational costs
C. Sustained public confidence and credibility
D. Elimination of media scrutiny
Correct Answer: C
Rationale:
The ultimate goal of PR is maintaining public confidence and institutional
credibility, particularly for a national airline that symbolizes national image
and public trust.
QUESTION 26
Which responsibility BEST aligns with the
role of a Public Relations Officer II in a state-owned airline?
A. Supervising aircraft turnaround
operations
B. Coordinating institutional communication with stakeholders
C. Approving aviation fuel procurement contracts
D. Conducting flight crew performance evaluations
Correct Answer: B
Rationale:
A PR Officer II focuses on managing communication between the organization and
its stakeholders, including government, media, customers, and the public.
Operational, procurement, and performance evaluation roles belong to technical
or managerial departments rather than public relations.
QUESTION 27
In the Tanzanian public service
framework, official communication by ATCL must primarily reflect:
A. Personal opinions of officers
B. Commercial competitiveness only
C. Institutional position and public interest
D. Social media trends and popularity
Correct Answer: C
Rationale:
As a public-interest-linked institution, ATCL’s communication must represent
official positions aligned with national interest, government policy, and
institutional accountability rather than personal views or market-driven trends
alone.
QUESTION 28
Which situation MOST requires the
involvement of a Public Relations Officer II?
A. Internal aircraft maintenance
scheduling
B. Negotiation of pilot employment contracts
C. Media inquiry following an operational incident
D. Daily flight dispatch planning
Correct Answer: C
Rationale:
Media inquiries during incidents require professional handling to ensure
accuracy, consistency, and protection of institutional reputation. This is a
core PR function, unlike operational or contractual matters.
QUESTION 29
The PRIMARY objective of internal
communication within an airline organization is to:
A. Ensure staff alignment with
institutional values
B. Replace management authority
C. Promote competition among employees
D. Limit information access to senior staff
Correct Answer: A
Rationale:
Effective internal communication ensures employees understand organizational
goals, policies, and values, which directly influences service quality and
external public perception.
QUESTION 30
Which aviation-related organization MOST
influences how airlines report safety-related information publicly?
A. IATA
B. World Health Organization
C. International Labour Organization
D. United Nations Development Programme
Correct Answer: A
Rationale:
The International Air Transport Association (IATA) provides industry guidelines
and best practices for airline operations, including communication standards
related to safety, incidents, and passenger relations.
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